As each IP gets detected and blocked, the VPN must replace it with a fresh one. To get around this, VPNs must play a game of cat and mouse with Netflix. So that IP address is essentially useless for Netflix access from now on. And, of course, such proof doesn’t exist. Getting the IP off the blacklist would require proof that it’s not a VPN IP. Netflix’s terms of use expressly prohibit VPNs, proxies, and similar tools. Once a VPN IP is blocked by Netflix, there’s not much the provider can do. The same is true of workplaces, apartment complexes with shared internet and public places like airports. This usage pattern can trigger a false alarm in Netflix’s system, resulting in an inaccurate proxy block. But because they all use the same network, they have the same IP address. University WiFi networks are used by many students, each with their own Netflix accounts. And since VPN servers are used to spoof locations, Netflix swiftly blocks that IP.Īgain, there’s often collateral damage here. It assumes – often correctly – that the IP belongs to a VPN server. But when Netflix notices many different accounts with the same IP, that indicates something fishier. Many households share a Netflix account with all members, some of whom may stream at the same time. It’s normal for there to be a few instances of the same IP at the same time. Netflix keeps track of the IPs that access it. And when many users access the same streaming sites, there’s bound to be IP overlap. VPN servers have a finite amount of IP addresses to distribute. But you’re not the only one who’s used (or is using) that IP. When you connect to a VPN, you’re given an IP address from your location of choice. So it and many other streaming sites have responded by blocking VPNs. If there are too many violations, the company could lose its content licenses. This, of course, is bad news for Netflix’s licensing agreements. Our American abroad could simply connect to a VPN, pick a United States server and get back to watching the Office. Just pick a new country or city and voila! To the rest of the internet, it’s as if you’re really there. It’s the country you’re in – your IP address – that matters, not your nationality.Īnd a VPN is perhaps the best way to change your IP address. If you’re an American visiting the UK, you won’t be able to access US Netflix from your London hotel. But geo-restrictions claim travelers as collateral damage. If Netflix doesn’t agree to and enforce geo-restrictions, it loses the right to offer much of its content.
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But in other countries, potential viewers will still need to purchase the movie through other, more profitable means.
By limiting a movie to, say, US Netflix, a distributor benefits from the massive audience of American Netflix users. Netflix increases exposure but decreases profits, a fact which can be utilized strategically. Geo-restrictions allow content owners to control the market for their media.
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